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Baby chiropractor. Pregnancy chiropractor. Paediatric chiropractor. Those are among the fastest rising chiropractic queries in Australia, and they sit directly on top of the Chiropractic Board's most restricted territory. Advertising this profession well means knowing exactly where that line runs.
Real chiropractic accounts we built and run. Click any tile to read the full case.
Working with the team has been a game-changer for our clinic's digital marketing. They brought clarity, strategy, and serious expertise to our paid media.
Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It's clear they genuinely care about their clients.
Every chiropractic clinic moves through the same four phases. Nothing custom. Nothing slow.
20-min call. Services, USPs, locations, budget, Google Ads access. No 90-minute workshops.
Campaigns, ad groups, chiropractic-specific copy, conversion tracking. All drafted and waiting for your tick in the portal.
Campaigns live. Tracking hydrated. Every call, form and SMS into one inbox.
Weekly Friday email on what we changed. Monthly report on conversions, spend and ROI. Milestone alerts on new bests.
Ahpra publishes profession specific advertising examples for exactly three professions: Chinese medicine, chiropractic and osteopathy. There is no physiotherapy equivalent, and no podiatry equivalent. The Chiropractic Board also maintains its own statements on paediatric care, on the provision of health information, on duration and frequency of care, on diagnostic imaging and on health activities in a public setting. The Physiotherapy Board has no counterpart to any of them.
That is not an accident of drafting. Peer reviewed audit work by Simpson, published in Chiropractic and Manual Therapies in 2019, examined 359 chiropractors and 380 physiotherapists and found 72 per cent of chiropractic advertising in breach against 61 per cent of physiotherapy. The gap in severity was starker: of 326 misleading chiropractic claims, 231 were classed as major, while the physiotherapists in the same study made no major misleading claims at all.
So a chiropractic account cannot be run off a general allied health playbook. The constraint is real, it is specific, and most agencies working in this space do not know it exists.
These come from Ahpra's chiropractic advertising examples and the Board's 2016 statement on advertising. Where the guidance says a claim cannot be corrected, rewording will not save it.
These are Medical Marketing Group's Q3 2026 Australian figures. They are almost certainly derived from Google's keyword planning data rather than audited account data, so treat them as indicative and note the date.
Source: Medical Marketing Group Australian healthcare Google Ads benchmarks, Q3 2026. No independently audited Australian chiropractic CPC dataset exists.
A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.
A senior specialist who runs clinic accounts day to day.
Every keyword, headline and account structure built inside real Australian clinic accounts.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.