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Free consult, then a paid records appointment, then finance, then often waiting for a growth spurt. By the time the case actually starts, Google has discarded the identifier that would have connected it to the advertising. Every orthodontic account in Australia has this problem and almost nobody has named it.
Real orthodontics accounts we built and run. Click any tile to read the full case.
Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It's clear they genuinely care about their clients.
The team are professional, responsive, and easy to work with. They provide clear insight into performance and deliver measurable results across paid media.
Every orthodontics clinic moves through the same four phases. Nothing custom. Nothing slow.
20-min call. Services, USPs, locations, budget, Google Ads access. No 90-minute workshops.
Campaigns, ad groups, orthodontics-specific copy, conversion tracking. All drafted and waiting for your tick in the portal.
Campaigns live. Tracking hydrated. Every call, form and SMS into one inbox.
Weekly Friday email on what we changed. Monthly report on conversions, spend and ROI. Milestone alerts on new bests.
Orthodontics is one of thirteen approved dental specialties in Australia, and orthodontist is a protected specialist title under section 115 of the National Law. Ahpra goes further than the title itself: where a practitioner does not hold specialist registration, advertising using specialist, specialises in, specialty or specialised is considered likely to mislead the public.
The market that creates is unusual. Roughly 571 orthodontists are registered nationally against about 21,000 dentists, and a dentist may lawfully provide orthodontic treatment. So the auction for aligners and teeth straightening contains both groups, but only 571 advertisers in the country may describe themselves as specialists in it.
Most orthodontic advertising we audit competes on price and technology, where general dentistry can match it, rather than on the one claim general dentistry legally cannot make.
This structure is unlike general dentistry, where the first visit is the billable event, and it is the reason orthodontic accounts are so frequently optimised towards the wrong thing.
Free at most Australian practices, occasionally up to a few hundred dollars. This is what almost every orthodontic Google Ads account counts as its conversion, and it is the step with the least commitment attached to it.
Scans, photographs and treatment planning, commonly around $350. This is the first time the patient pays anything, which makes it the first genuine signal of intent, and it usually falls comfortably inside Google's 90 day window.
Between roughly $3,000 and $12,000 depending on appliance and complexity. This is the revenue, and it can arrive weeks or years after the click, particularly where treatment is deferred to a growth spurt.
The Australian Society of Orthodontists reviewed ranges, alongside a real published practice fee schedule for comparison. Note the two do not fully agree, which is itself worth knowing.
| Treatment | ASO reviewed range | A published practice schedule |
|---|---|---|
| Metal braces | $7,000 to $9,000 | Simple $3,000 to $5,000, moderate $7,500, complex $9,000 |
| Ceramic braces | $7,500 to $10,000 | As above, by complexity |
| Clear aligners | $8,000 to $10,000 | By complexity |
| Lingual braces | $10,000 to $12,000 | Add roughly $5,000 |
| Early interceptive treatment | Not separately published | $2,000 to $4,000 |
| Retainers | Not separately published | $250 to $520 per arch |
The ASO's consumer arm publishes both the range above and, on a different page, a figure of $3,500 to $9,000 for an 18 month plan. Two numbers from one authority is a reason to quote carefully rather than confidently.
A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.
A senior specialist who runs clinic accounts day to day.
Every keyword, headline and account structure built inside real Australian clinic accounts.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.