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The national workforce strategy puts psychology at 35 per cent of its own planning target. In a market that short, buying more enquiries is usually the wrong goal. The question worth answering is which enquiries, at what funding, filling which gaps.
Real psychology accounts we built and run. Click any tile to read the full case.
The team are professional, responsive, and easy to work with. They provide clear insight into performance and deliver measurable results across paid media.
Working with the team has been a game-changer for our clinic's digital marketing. They brought clarity, strategy, and serious expertise to our paid media.
Every psychology clinic moves through the same four phases. Nothing custom. Nothing slow.
20-min call. Services, USPs, locations, budget, Google Ads access. No 90-minute workshops.
Campaigns, ad groups, psychology-specific copy, conversion tracking. All drafted and waiting for your tick in the portal.
Campaigns live. Tracking hydrated. Every call, form and SMS into one inbox.
Weekly Friday email on what we changed. Monthly report on conversions, spend and ROI. Milestone alerts on new bests.
That line belongs at the top of this page and at the top of every psychology landing page we build, because some proportion of the people who arrive on them are not comparing providers. Lifeline is available 24 hours a day, by phone on 13 11 14, by text on 0477 13 11 14, and by online chat.
It is also the first strategic point in this vertical. A private practice with a six week waitlist cannot help somebody searching in acute distress, and bidding on those searches takes the click away from a service that can. We treat that as a negative keyword decision, not just an ethical one.
Schedule fees updated 1 July 2026. Note the difference between clinical and registered psychologists, which is why clinical psychologist is a distinct and higher value search.
| Item | Provider and duration | Schedule fee | Benefit |
|---|---|---|---|
| 80010 | Clinical psychologist, 50 minutes or more | $175.30 | $149.05 |
| 80000 | Clinical psychologist, 30 to 50 minutes | $119.45 | $101.55 |
| 80110 | Registered psychologist, 50 minutes or more | $119.45 | $101.55 |
| 80100 | Registered psychologist, 20 to 50 minutes | $84.65 | $72.00 |
The gap on a standard hour is $47.50. Note also that a clinical psychologist's shorter session rebates exactly the same as a registered psychologist's full hour. Median out of pocket costs have been rising: 65 per cent of Better Access services attracted a co-payment in 2021, up from 53 per cent in 2018, with a median co-payment that reached about $90 in early 2022.
The Better Access entitlement is up to 10 individual and 10 group services per calendar year. The temporary increase to 20 individual sessions, introduced during the pandemic, ceased on 31 December 2022, and unused sessions could not be carried over.
A considerable number of Australian psychology practice websites still say twenty. That is not a stale detail, it is a factual claim about a Medicare entitlement that a prospective client may rely on, and under section 133 advertising that is false or misleading is a breach.
One further structure worth understanding: the ten are not issued at once. A GP typically refers for up to six sessions, then the client returns to the GP for a review before the remaining four. That mid-treatment return is a second point at which people leave the pathway.
A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.
A senior specialist who runs clinic accounts day to day.
Every keyword, headline and account structure built inside real Australian clinic accounts.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.