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Dermatology · booking systems

Two different software stacks, because it is two different businesses.

Skin cancer clinics run general practice software. Specialist dermatologists run specialist software. The measurement options are completely different, and which one you are determines what is buildable.

Which stack are you on

The two Australian dermatology software worlds.

The first question is not which product is best, it is which of these two businesses the practice actually is. The answer changes everything downstream.

Skin cancer clinicSpecialist dermatologist
Typical practice systemBp Premier, MedicalDirectorGenie, Gentu, Shexie, Clinic To Cloud
Booking layerHotDoc, Automed, HealthEngineHealthEngine, or none
Native online bookingYes, via Best Health BookingGentu has none. Partner integrations only
API accessHalo Connect, partner gated, mandatory since 31 Dec 2025Genie partner API, closed beta, $500 per month or 20 per cent of revenue
Booking exportAppointment CSV with a Booked by columnNot documented publicly
Realistic trackingClick identifier chain is achievableEnhanced conversions on hashed email

Checked against vendor documentation and knowledge bases. Bp VIP.net, used by some specialist practices, enters maintenance mode at the end of 2026 and reaches end of life in mid 2027, so any integration planning on it should account for that.

One vendor doing something the others are not

Automed documents ad attribution. Nobody else does.

Across the whole Australian dermatology and skin cancer software stack, exactly one vendor documents anything resembling advertising attribution. Automed describes UTM source tracking with automated redirect to the clinic's website, feeding analytics, alongside reporting features in its dashboard. It writes new patients directly into Bp Premier, MedicalDirector, Helix and PracSoft.

That is UTM level rather than click identifier level, so it supports analytics reporting rather than true offline conversion import out of the box. It is still notable, because every other vendor in this stack has nothing at all. If a client is already on Automed, that is a meaningful head start worth building on.

HealthEngine's API points the wrong way
HealthEngine publishes a practice API with an OpenAPI specification and a Postman collection, which sounds promising until you read what it does. It is inbound: it feeds your availability into HealthEngine, rather than letting you extract your bookings back out. It is also worth knowing HealthEngine's own published figure that over 90 per cent of the bookings made through it are by existing registered patients, which makes marketplace booking volume a poor proxy for patients your advertising actually acquired.
Straight answers

Questions clinic owners actually ask

Which practice system is best for a dermatology clinic that advertises?
It depends entirely on which business you are. A GP-led skin cancer clinic on Bp Premier has genuinely workable options: native online booking, an appointment CSV export carrying a Booked by column that isolates online bookings, and an API path through Halo Connect. A specialist dermatologist on Gentu has no native online booking at all and an API in closed beta priced at $500 a month or 20 per cent of revenue. That is not a reason to change systems, it is a reason to know which measurement approach is realistic before commissioning one.
Does HotDoc let a dermatology clinic track Google Ads conversions?
Not directly, as far as we can establish. HotDoc has no public developer portal or documented API, and its product catalogue contains no analytics or attribution product. Booking level CSV export is not documented publicly either, though payments and form submissions exports are. Since HotDoc is very widely installed in Australian dermatology and skin cancer clinics, the practical answer is usually to work from the underlying practice system's export rather than from HotDoc, and to confirm directly with them what your account can produce.
Can a specialist dermatology practice do offline conversion imports at all?
Yes, though usually through hashed contact matching rather than the click identifier. The referral pathway means the click identifier is typically lost long before the patient attends, since the journey passes through a GP practice you have no visibility of. Enhanced conversions matching on hashed email works on any system that can export a patient list, which includes all of the specialist systems even where their APIs are gated. It is less precise than a click identifier chain and it is considerably better than reporting form fills.
Is it worth being listed on HealthEngine as a dermatologist?
Possibly, and measure it separately from your advertising rather than letting one take credit for the other. HealthEngine actively sells dermatology and skin cancer clinic listings and runs national search pages for them. But its API feeds availability inward rather than exporting bookings outward, so you cannot easily attribute from it, and its own published figure is that more than 90 per cent of bookings made through it come from existing registered patients. That last number is worth taking seriously before treating listing volume as new patient acquisition.
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