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Ahpra does not regulate veterinary practice. Eight state and territory boards do, under eight separate Acts, with no national code and no shared advertising guideline. They do not agree with each other, and one ad headline can be compliant in Adelaide and flagged in Melbourne.
Real veterinary accounts we built and run. Click any tile to read the full case.
Working with the team has been a game-changer for our clinic's digital marketing. They brought clarity, strategy, and serious expertise to our paid media.
Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It's clear they genuinely care about their clients.
Every veterinary clinic moves through the same four phases. Nothing custom. Nothing slow.
20-min call. Services, USPs, locations, budget, Google Ads access. No 90-minute workshops.
Campaigns, ad groups, veterinary-specific copy, conversion tracking. All drafted and waiting for your tick in the portal.
Campaigns live. Tracking hydrated. Every call, form and SMS into one inbox.
Weekly Friday email on what we changed. Monthly report on conversions, spend and ROI. Milestone alerts on new bests.
Ahpra's National Boards cover fifteen professions. Veterinary is not one of them, and the word veterinary does not appear on that page at all. Veterinary practice is regulated by eight independent state and territory boards under eight separate Acts, coordinated on education standards but not on conduct or advertising.
The practical effect is that almost every Australian healthcare marketing agency writes about your advertising using a framework that does not apply to you, and misses the framework that does. Queensland's Act contains no advertising provision at all. Victoria's contains a statutory advertising offence with penalties over $10,000. New South Wales' code does not mention advertising once. South Australia and Western Australia publish detailed titles guidance.
So the first question on a veterinary account is not what does the regulator say. It is which regulator, because that answer changes the ad copy.
Read from the current Acts, codes and board guidelines directly. This comparison does not exist anywhere else that we could find.
| Jurisdiction | Advertising provision | What it restricts |
|---|---|---|
| Victoria | Statutory offence, section 59 | False or misleading advertising, offers without terms in the advertisement, and unfavourable comparison with another practice. Around $10,455 for an individual and $20,910 for a body corporate |
| South Australia | Code of conduct, updated September 2024 | No comparison of competence with another vet, nothing vulgar or sensational, no exclusive directory arrangements. Detailed titles policy with a maximum $20,000 penalty |
| Western Australia | Board guidelines, March 2025 | The same four limbs as SA, extended expressly to social media and advertising in any medium. Also requires attendance during your advertised hours |
| New South Wales | Code of conduct in regulation | Silent on advertising entirely. Does require an estimated cost before providing services |
| Queensland | None found in the Act | No advertising provision at all. Titles are restricted under section 25Q |
Tasmania, the Northern Territory and the Australian Capital Territory could not be verified. We would check those directly before advertising in them rather than assuming they follow a neighbour.
Medical Marketing Group's Q3 2026 Australian figures, derived from Google keyword planning data rather than observed spend.
Source: Medical Marketing Group Australian healthcare benchmarks, Q3 2026. Note the cost per lead they publish alongside these is derived from an assumed conversion rate rather than observed, and should not be quoted as performance data.
A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.
A senior specialist who runs clinic accounts day to day.
Every keyword, headline and account structure built inside real Australian clinic accounts.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.