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Physiotherapy · why otp

We will tell you which of your funded patients Google cannot reach.

Most agencies will take a physio clinic's money and report on clicks. The more useful conversation is which parts of your demand are reachable by search at all, and that conversation usually shrinks the budget before it grows it.

The honest version

Search is not the right channel for all of your demand.

If a meaningful share of your patients arrive through NDIA managed plans, GP chronic condition referrals or post surgical handovers, no amount of Google Ads spend will reach them, because they never search. An agency that does not tell you this will happily bill you for the attempt.

The first thing we do on a physio account is work out how much of your demand is genuinely reachable. Sometimes that means recommending a smaller budget aimed at a narrower cohort. It is a worse pitch and a better outcome.

Scope

What we do and what we refuse.

We do not do

  • SEO, Meta ads, websites, email, branding or photography
  • Non clinical industries
  • Lock in contracts
  • Reporting on impressions and clicks as though they were patients
  • Testimonial based ad copy that would breach section 133

We do

  • Google Ads for Australian clinics, and nothing else
  • Campaigns segmented by funding pathway
  • Conversion tracking verified end to end before launch
  • Month to month, cancel before the next cycle
  • Tell you when the answer is to spend less
In writing

The guarantees.

30 leads in 30 days
If your first 30 days do not produce 30 new leads, email us and we refund every management fee you have paid. Processed within 7 days, no win back call.
Live in 7 days
Campaigns and tracking live within 7 days of signup, or your first month's management fee is on us.
Free setup
No setup fee to start.
Month to month
No lock in. Cancel any time before the next billing cycle and you owe nothing further.
Track record

What we run today.

46 Australian clinic accounts, 3,481 tracked conversions across the network in the last 30 days, at a median cost per conversion of $18.40 across all verticals. Award winning, including Best Google Ads Campaign 2025 (APAC) and a place in the AFR Fast 100.

We are not going to show you a physiotherapy case study, because we would rather show you your own account data in the first month than a number from a clinic you cannot ring. Our published case studies are in dental, cosmetic and day spa, and they are real, named and dated.

Straight answers

Questions clinic owners actually ask

Do you have physiotherapy case studies?
Not published ones. Our named case studies are Aurum Dental, Curated Skin Aesthetics and New Leaf Spa, because those are the clients who agreed to be named with real figures attached. We run 46 Australian clinic accounts across 11 verticals. We would rather agree the definition of a lead with you up front and show you your own numbers in month one than lean on a case study from a clinic you cannot verify.
Do you work with more than one physio clinic in the same area?
Ask us about your specific catchment before you sign. Two clients bidding against each other in the same suburb raises both their costs, which is bad for them and eventually bad for us. It is a fair question and it deserves a straight answer rather than a clause buried in an agreement.
What happens in the first seven days?
Account access and a tracking audit first, including a live test booking through your own site to see what your practice management system actually reports. Then campaign build, landing page review, conversion actions agreed in writing, and launch. If it is not live inside seven days, your first month's management fee is on us.
Do you handle AHPRA compliance for my ads?
We write ad copy and landing page content inside the section 133 constraints, which mostly means never using clinical testimonials and always stating terms on any offer. We are a Google Ads agency, not your lawyer, and the practitioner or business owner carries the legal responsibility for their advertising. If something is genuinely borderline, we will flag it and recommend you check it rather than quietly run it.
Related

Why OTP in other clinics

A campaign partnership built for clinics

Ads that earn their place in your P&L.

A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.

Dedicated account manager

A senior specialist who runs clinic accounts day to day.

Clinic-only specialists

Every keyword, headline and account structure built inside real Australian clinic accounts.

Award-winning team

Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.

When you're ready
We will be too.
Start a conversation →How we work