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94 per cent of Australian optometry services are bulk billed, and Optometry Australia's own estimate is that a sustainable consultation costs more than $50 above the Medicare schedule fee. So the conversion every optometry account optimises towards is a loss leader. The margin is in what happens next.
Real optometry accounts we built and run. Click any tile to read the full case.
Nothing is ever too much trouble, and the team consistently go above and beyond to deliver quality outcomes. It's clear they genuinely care about their clients.
The team are professional, responsive, and easy to work with. They provide clear insight into performance and deliver measurable results across paid media.
Every optometry clinic moves through the same four phases. Nothing custom. Nothing slow.
20-min call. Services, USPs, locations, budget, Google Ads access. No 90-minute workshops.
Campaigns, ad groups, optometry-specific copy, conversion tracking. All drafted and waiting for your tick in the portal.
Campaigns live. Tracking hydrated. Every call, form and SMS into one inbox.
Weekly Friday email on what we changed. Monthly report on conversions, spend and ROI. Milestone alerts on new bests.
An Australian optometry appointment splits neatly in half. The eye examination is a regulated health service under Ahpra, bulk billed in about 94 per cent of cases, paying a Medicare benefit of $67.85 against a schedule fee of $79.80. The glasses are an unregulated retail product governed by the Australian Consumer Law, and optical dispensing is not an Ahpra registered profession at all.
The penalties are not remotely comparable. A health advertising breach carries up to $60,000 for an individual and $120,000 for a body corporate. An Australian optical retailer was penalised $3.5 million by the Federal Court in 2020 over misleading charitable claims, having sold 328,010 pairs of glasses while donating 3,181 frames.
No other clinic type on this site has that structure. It means an optometry practice needs its clinical advertising checked against one rulebook and its retail advertising against a completely different and considerably more expensive one.
Change in service volume from the September quarter to the December quarter, calculated from APRA's own quarterly private health insurance data. This is not a survey or an estimate, it is the whole industry's claims.
Source: Calculated from APRA quarterly private health insurance statistics, June 2026 release. Method validated against APRA's separately published December 2019 figures.
The limits are modest and the deadline is real. Note the last column, which is the fact almost nobody knows.
| Fund product | Annual optical limit | Reset | Rolls over? |
|---|---|---|---|
| Australian Unity Top Extras | $300 per person | 1 January | No |
| HCF Top Extras | $275 per person | 1 January | No |
| HBF Top 70 | $275 per person | 1 January | No |
| Teachers Health Top Extras | $260 per person | 1 January | No |
| Defence Health Top Extras | $255 per person | 1 July | No |
| Bupa Super Extras | $250 per person | 1 January | No |
| ahm | Varies | 1 July | Rollover offered, optical excluded |
| GMHBA SmartCare Boost | Varies | 1 January | Rollover offered, optical excluded |
Read from each fund's own product documents. The two funds in this set that do offer a rollover both explicitly exclude optical from it, which makes 31 December a harder deadline for optometry than for dental or physiotherapy.
A senior team that lives inside your account. Conversion infrastructure wired in before any ad goes live. Reporting that ties spend to booked appointments, not impressions.
A senior specialist who runs clinic accounts day to day.
Every keyword, headline and account structure built inside real Australian clinic accounts.
Winner, Best Google Ads Campaign, Australia 2025. Google Partner. AFR Fast 100.